About Us
At The Tidal Group, we’re more than just an employee benefits brokerage—we’re a strategic partner committed to helping your business thrive. Our mission is to strike the perfect balance between cost and coverage, ensuring your benefits package works for both your bottom line and your employees.
We understand that great benefits are a key driver in attracting and retaining top talent. To help your business stand out as an employer of choice, we focus on creating competitive, thoughtfully designed benefits strategies.
Informed employees make better decisions, which is why education is at the heart of our approach. Through personalized guidance and clear, accessible resources, we help your team understand and get the most value from their benefits.
To make your life easier, we provide powerful HRIS and benefits administration systems at no cost to you. Our solutions streamline enrollment, simplify administration, and integrate seamlessly with major insurance carriers and payroll providers.
Our goal isn’t just to provide policies—it’s to support your business, your people, and your long-term success.
Let’s build something better—together.
Free Consultation
Expert advice with no hidden fees from The Tidal Group! All you pay for are the premiums, which are the same with or without our help!
Jake Moore
Partner
Jake Moore is a devoted family man. Residing happily with his wife, Chantelle, and their two daughters, Hadley and Lainey, Jake finds joy in creating lasting memories with his loved ones.
In addition to his family, Jake shares his home with two loyal companions, Cooper and Pip, his beloved dogs. Their presence adds an extra layer of warmth to the Moore household, making it a haven for both family and furry friends.
Professionally, Jake leverages his finance background to offer a unique perspective on how businesses should approach their employee benefit offerings. With a keen eye for financial strategies, he strives to ensure that companies not only thrive in their industry but also prioritize the well-being of their employees. Jake’s commitment to both his professional and personal life reflects his holistic approach to success and fulfillment.
Fun Fact:
Jake is an outdoor enthusiast who can land more fish than an Alaskan Trawler. During the Summer months you can find him on the Puget Sound as well as the many lakes and rivers of Washington State.
Jake Moore
Partner
Jake Moore is a devoted family man. Residing happily with his wife, Chantelle, and their two daughters, Hadley and Lainey, Jake finds joy in creating lasting memories with his loved ones.
In addition to his family, Jake shares his home with two loyal companions, Cooper and Pip, his beloved dogs. Their presence adds an extra layer of warmth to the Moore household, making it a haven for both family and furry friends.
Professionally, Jake leverages his finance background to offer a unique perspective on how businesses should approach their employee benefit offerings. With a keen eye for financial strategies, he strives to ensure that companies not only thrive in their industry but also prioritize the well-being of their employees. Jake’s commitment to both his professional and personal life reflects his holistic approach to success and fulfillment.
Fun Fact:
Jake is an outdoor enthusiast who can land more fish than an Alaskan Trawler. During the Summer months you can find him on the Puget Sound as well as the many lakes and rivers of Washington State.
Steven Devine
Partner
Steven was born and raised in the small town of Ephrata, Washington, where he grew up working on his family’s local farm. After high school, he put in long hours in the construction and manufacturing industries before finding his calling in employee benefits. Now based on the Westside, Steven lives with his wife, Tressa, and proudly cheers on the home teams at T-Mobile Park and Lumen Field.
As a key leader at The Tidal Group, Steven is passionate about building lasting relationships with his clients and becoming a trusted advisor they can rely on. His focus is on helping businesses attract and retain top talent, solve their unique challenges, and thrive through smart, tailored benefits strategies.
With years of industry experience and a collaborative mindset, Steven continues to lead with innovation, bringing clarity and value to the ever-changing world of employee benefits.
Fun Fact:
Steven can say all 50 States in alphabetical order in under 30 seconds and got 2nd place in his 8th Grade Spelling Bee.
Steven Devine
Partner
Steven was born and raised in the small town of Ephrata, Washington, where he grew up working on his family’s local farm. After high school, he put in long hours in the construction and manufacturing industries before finding his calling in employee benefits. Now based on the Westside, Steven lives with his wife, Tressa, and proudly cheers on the home teams at T-Mobile Park and Lumen Field.
As a key leader at The Tidal Group, Steven is passionate about building lasting relationships with his clients and becoming a trusted advisor they can rely on. His focus is on helping businesses attract and retain top talent, solve their unique challenges, and thrive through smart, tailored benefits strategies.
With years of industry experience and a collaborative mindset, Steven continues to lead with innovation, bringing clarity and value to the ever-changing world of employee benefits.
Fun Fact:
Steven can say all 50 States in alphabetical order in under 30 seconds and got 2nd place in his 8th Grade Spelling Bee.
Leadership & Management Team
Benefits Managers and Counselors

Allison Brown

Chris Addisyn

Kaylin Cottingham-Wilson

Kenny Weber

Luis Cardenas

Mathew Sweeney

Stephanie Kirfka

Gunnar Childers
Enrollment Team
Benefits Managers and Counselors
Heather Richins
Benefits Counselor and Development Manager
Zacharee Siahpush
Benefits Counselor and Development Manager
Keith Lefever
Benefits Counselor - WA, ID, OR, AK, CO, more
Mary Daughtery
Benefits Counselor - TN, FL, AR, AL, more
Joel Lucas
Benefits Counselor - WA, OR, ID, more. Spanish!
Judy Bucholtz
Benefits Counselor - WA, ID, OR, more.
Heather Jones
Benefits Counselor - WA, AK, ID, more.
Ron Jones
Benefits Counselor - WA, AK, ID, more. Spanish!
Caryl Estes
Benefits Counselor - WA, AK, ID, more.
Mel Kirksey
Benefits Counselor - WA, AK, TN, more.
